Zeroing In On Your Target Audience With Your Manufacturing Content
For companies of all sizes, no matter what you sell, content and marketing collateral can all be lead generators if created with due diligence and an eye toward thoughtful positioning.
2021 Top Article - How Manufacturers Can Accelerate Digital Marketing Transformation With ABM
B2B buying habits have been evolving independent of the pandemic, and manufacturers must adopt strategies and technologies that also address the following ongoing trends.
Mistakes Manufacturers Should Avoid When It Comes to Digital Marketing
Targeted marketing takes the right tools and expertise to execute successfully. More than 7,040 marketing technologies are available right now, and that number seems to grow every day.
7 Suggestions for Manufacturers' Email Marketing Strategies
It's been proven that email marketing is a great way for manufacturing companies to display their products and services to their customers, distributors, and potential clients.
Scarcity of Attention: The Most Significant Marketing Challenge of Our Time
Manufacturers at a marketing crossroads discover the power of a simplified message, repeated relentlessly.
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Featured Product
Continuous Improvement Through AWS GovCloud-secure Machine Monitoring
For manufacturers adhering to regulations like International Traffic in Arms (ITAR), Defense Federal Acquisition Regulation Supplement (DFARS) and other security and compliance requirements, the ability to monitor disparate machines, each with a unique control system and communication protocol with varying ages, can make continuous improvement initiatives challenging in the cloud. The Scytec DataXchange solution, available through Shop Floor Automations, resolves these issues by leveraging AWS GovCloud to capture real-time, Industrial Internet of Things (IIoT) data from a variety of equipment - from lasers and press brakes, to saws and robots - through universal machine connections to give teams full transparency on the shop floor through an architected secure cloud solution for a total smart factory transformation.
