Winning More Business with Smarter Marketing
Without a strong leadership link between strategic plans and marketing, it's easy for tactical marketing results to stagnate, opportunities to diminish and customer relations to dip.
Zeroing In On Your Target Audience With Your Manufacturing Content
For companies of all sizes, no matter what you sell, content and marketing collateral can all be lead generators if created with due diligence and an eye toward thoughtful positioning.
2021 Top Article - How Manufacturers Can Accelerate Digital Marketing Transformation With ABM
B2B buying habits have been evolving independent of the pandemic, and manufacturers must adopt strategies and technologies that also address the following ongoing trends.
Mistakes Manufacturers Should Avoid When It Comes to Digital Marketing
Targeted marketing takes the right tools and expertise to execute successfully. More than 7,040 marketing technologies are available right now, and that number seems to grow every day.
7 Suggestions for Manufacturers' Email Marketing Strategies
It's been proven that email marketing is a great way for manufacturing companies to display their products and services to their customers, distributors, and potential clients.
Scarcity of Attention: The Most Significant Marketing Challenge of Our Time
Manufacturers at a marketing crossroads discover the power of a simplified message, repeated relentlessly.
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Featured Product
FLIR Si1-LD - Industrial Acoustic Imaging Camera for Compressed Air Leak Detection
The FLIR Si1-LD is an easy-to-use acoustic imaging camera for locating and quantifying pressurized leaks in compressed air systems. This lightweight, one-handed camera is designed to help maintenance, manufacturing, and engineering professionals identify air leaks faster than with traditional methods. Built with a carefully constructed array of MEMS microphones for high sensitivity, the Si1-LD produces a precise acoustic image that visually displays ultrasonic information, even in loud, industrial environments. The acoustic image is overlaid in real time on a digital image, allowing you to accurately pinpoint the source of the sound, with onboard analytics which quantify the losses being incurred. The Si1-LD features a plugin that enables you to import acoustic images to FLIR Thermal Studio suite for offline editing, analysis, and advanced report creation. Field analysis and reporting can also be done using the FLIR Acoustic Camera Viewer cloud service. Transferring of images can be managed via memory stick or USB data cable. Through a regular maintenance routine, the FLIR Si1-LD can help facilities reduce their environmental impact and save money on utility bills.
Manufacturing and Automation - Featured Company
The Wire Association International, Inc. (WAI)
The Wire Association International (WAI), Inc., founded in 1930, is a worldwide technical society for wire and cable industry professionals. Based in Madison, Connecticut, USA, WAI collects and shares technical, manufacturing, and general business information to the ferrous, nonferrous, electrical, fiber optic, and fastener segments of the wire and cable industry.
WAI hosts trade expositions, technical conferences, and educational programs.
