Zeroing In On Your Target Audience With Your Manufacturing Content

For companies of all sizes, no matter what you sell, content and marketing collateral can all be lead generators if created with due diligence and an eye toward thoughtful positioning.

2021 Top Article - How Manufacturers Can Accelerate Digital Marketing Transformation With ABM

B2B buying habits have been evolving independent of the pandemic, and manufacturers must adopt strategies and technologies that also address the following ongoing trends.

Mistakes Manufacturers Should Avoid When It Comes to Digital Marketing

Targeted marketing takes the right tools and expertise to execute successfully. More than 7,040 marketing technologies are available right now, and that number seems to grow every day.

7 Suggestions for Manufacturers' Email Marketing Strategies

It's been proven that email marketing is a great way for manufacturing companies to display their products and services to their customers, distributors, and potential clients.

Scarcity of Attention: The Most Significant Marketing Challenge of Our Time

Manufacturers at a marketing crossroads discover the power of a simplified message, repeated relentlessly.

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Featured Product

Pleora Technologies – Simplified AI for Visual Inspection of Electronics

Pleora Technologies - Simplified AI for Visual Inspection of Electronics

Pleora's Visual Inspection System helps operators detect errors and defects for unique component types, assembly steps, and custom low-run products where automated optical inspection (AOI) is too complex and expensive. The system helps DICA Electronics: Avoid costly, errors as a result of detecting errors at different phases in production, Speed time in detecting the root cause of the in-field errors with Tracking & Reporting apps for traceability, Maintain consistency in training new employees on requirements or with staff any time a new product is added, Easily train the system using 'good product' images for multiple product lines with no programming skills required, Reduce subjective decision-making, especially over a long shift, reducing error-escapes.