ABB Robotics showcases future of retail using recovered marine plastic at London's Selfridges

Iconic London department store to showcase future role of robotics at point of consumption. ABB robot 3D additive printing will allow personalized items be ordered on site by customers and produced in-situ, ready for purchase.

The challenges of mass customization in manufacturing

Smart manufacturers have already been aware that mass customization can be the key to a profitable business, as it helps boost customer satisfaction and win brand loyalty.

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