AI-powered Solutions for Sensing and Tracking

Datalogic, a global technology leader in automatic data capture and industrial automation, and Datasensing, a company specialized in sensors, safety, and machine vision, are proud to announce their participation in Automate 2025, North America's premier industrial automation exhibition.

Bologna, Italy - April 16, 2025 - Datalogic, a global technology leader in automatic data capture and industrial automation, and Datasensing, a company specialized in sensors, safety, and machine vision, are proud to announce their participation in Automate 2025, North America's premier industrial automation exhibition. Join us to discover cutting-edge solutions designed to revolutionize the future of industrial automation.


Our comprehensive showcase features advanced technologies that are driving digital transformation across key sectors, including automotive, electronics, food & beverage, and general manufacturing.
At our booth #8434, visitors can discover:

• AI-powered vision for superior quality assurance, defect identification, and automated verification. Experience our MX-G2000 Vision Processor, which combines traditional machine vision with deep learning to simultaneously locate and measure components, while detecting subtle anomalies such as scratches and print imperfections.

• State-of-the-art laser marking equipment designed to deliver permanent and precise coding across a wide range of industrial sectors. Powered by Fiber Laser Technology, the AREX 400 laser marker ensures reliable traceability on components exposed to high stress, wear, or aggressive post-processing treatments.

• Comprehensive traceability systems for flawless item identification and seamless data capture throughout production workflows. The Matrix™ 220 XAI, the latest addition to our lineup of stationary industrial scanners featuring AI-powered processing, together with our premium industrial handheld scanner, the PowerScan™ 9600 DPX Series, set new industry standards in Direct Part Marking (DPM) code reading performance. These solutions ensure reliable identification even on challenging surfaces and in the most demanding conditions.

• Innovative sensing and measurement technologies that deliver flexible, customizable solutions for end-of-line operations, palletizing systems, and intralogistics applications. Datasensing's DS4 area sensors reliably detect both opaque and transparent objects at high speeds, ensuring uninterrupted operational excellence.

Our experts are looking forward to meeting you at Automate 2025, from May 12-15 at Huntington Place, Detroit (MI), at Booth #8434, to show how Datalogic and Datasensing's technologies are transforming the future of industrial automation.






Datalogic Group
A global technology leader in the automatic data capture and industrial automation markets since 1972, specializes in the design and production of barcode readers, mobile computers, sensors for detection, measurement and safety, machine vision and laser marking systems.
These products and solutions enhance efficiency and quality across the entire value chain, in industries such as retail, manufacturing, transportation and logistics, and healthcare.
Trusted by major global players in its four target sectors, Datalogic is recognized for its customer focus and commitment to quality, upheld by the Group for over 50 years.
Today, Datalogic Group, headquartered in Bologna (Italy), employs approximately 2,700 staff worldwide, distributed in 27 countries, with 10 manufacturing and repair facilities in the U.S.A., Hungary, Slovakia, Italy, China, and Vietnam, 10 Research & Development centers and 3 DL Labs in Italy, U.S.A., Vietnam, and Czech Republic.
In 2024, Datalogic Group recorded sales of € 493.8 million and invested € 65.9 million in R&D.
Datalogic S.p.A. has been listed in the Euronext STAR Milan segment of the Italian Stock Exchange since 2001 as DAL.MI. Visit www.datalogic.com.
Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Other trademarks belong to their respective owners.

Featured Product

Model TR1 Tru-Trac

Model TR1 Tru-Trac

The Model TR1 Tru-Trac® linear measurement solution is a versatile option for tracking velocity, position, or distance over a wide variety of surfaces. An integrated encoder, measuring wheel, and spring-loaded torsion arm in one, compact unit, the Model TR1 is easy to install. The spring-loaded torsion arm offers adjustable torsion load, allowing the Model TR1 to be mounted in almost any orientation - even upside-down. The threaded shaft on the pivot axis is field reversible, providing mounting access from either side. With operating speeds up to 3000 feet per minute, a wide variety of configuration options - including multiple wheel material options - and a housing made from a durable, conductive composite material that minimizes static buildup, the Model TR1 Tru-Trac® is the ideal solution for countless applications.