The new showroom is an immersive experience for Mitsubishi Electric Automation, Inc. (Mitsubishi Electric Automation) visitors. It displays all the company offers, including the evolution of legacy equipment, automation hardware and software, engineered solutions, value-added solutions, and more.

Mitsubishi Electric Automation hosted a ribbon-cutting ceremony, joined by many of its distributors and executive leadership team to commemorate the completion of its new showroom. During the event, attendees heard from Mitsubishi Electric Automation's President and CEO, Scott Summerville, and Senior Director of Strategic Marketing, Deana Fu, who spoke about the company's vision, mission, and values, and how the showroom supports them.

Ideation and planning for the renovation project began over 2 years ago, with construction taking a total of 7 months to complete. The project involved several departments across the organization and contractors. The room gives customers a 360-degree view of Mitsubishi Electric Automation's offerings. From its roots in Japan to its legacy of products, to current and future technologies, the space provides a hands-on experience to better understand how innovations in automation and digital solutions can improve customers' operations. Woven throughout the room is a demonstration of Mitsubishi Electric Automation's "Quality, Performance, and Compatibility" promise and how these key benefits are helping customers achieve more sustainable manufacturing.

The showroom highlights several Mitsubishi Electric solutions, including a fully automated production, assembly, and inspection cell, along with a 3D simulation of the manufacturing cell and AI data diagnostics solutions. Interactive displays showcase solutions related to specific industries, high-performance motion, and industrial networks. Visitors will also learn about support for workforce development, services, and more.

"We are proud and eager to welcome new and existing customers into our showroom. This space is designed for collaboration, offering an immersive experience in automation to help customers visualize the potential of their operations," said Deana Fu, Sr. Director of Strategic Marketing. "Our intention is to facilitate meaningful conversations and develop creative solutions tailored to each customer's unique needs. Prominently on display is our commitment to support our customers throughout the entire lifecycle of their investments, from design and installation to maintenance and future technological advancements."

For more information about the new showroom and to view a video recap of the ribbon-cutting event,
visit https://www.youtube.com/watch?v=BUuZrve0AUM.

us.MitsubishiElectric.com/fa/en.