binder USA, a leading global manufacturer of industrial circular connectors, announced that the will company adapt its sales strategy to align even more closely with customer needs and market challenges. Beginning January 1, 2022, David Phillips, Managing Director of binder UK since 2009, will take on the position of International Sales Director. Phillips managed binder UK, one of binder Group's biggest markets, with great success. As International Sales Director, his main priority will be to coordinate binder's worldwide sales and pursue strategic development.

binder Group Announces Restructuring of Global Sales Management Organization

David Phillips will head global activities for binder Group

CAMARILLO, CA - December 13, 2021 - binder USA, a leading global manufacturer of industrial circular connectors, announced that the will company adapt its sales strategy to align even more closely with customer needs and market challenges.

Beginning January 1, 2022, David Phillips, Managing Director of binder UK since 2009, will take on the position of International Sales Director. Phillips managed binder UK, one of binder Group's biggest markets, with great success. As International Sales Director, his main priority will be to coordinate binder's worldwide sales and pursue strategic development.

As part of the sales management restructuring, Graham Ellis, who has been with binder UK since 2009, will take on the position of Sales Director of the UK sales office. Jochen Luksch, with binder since 1987, will be responsible for sales activities in Germany as National Sales Director. The newly-created New Business Development department, will be headed by Michael Schroers, who has been with the company since 2013, and will focus on the customer-specific solutions of the binder Group.

"My goal for the binder Group is for us to better anticipate the potential of the market and to assign a key role to digitalisation. This will benefit our customers above all," says Markus Binder, Managing Partner, binder Group. "We are a successful family-run business. In order to remain so in future, we have decided to reorganise the company structure to become more contemporary, dynamic, and international. It is my firm belief that we are taking a big step in the further development of our company with this strategic reorganisation."

Media Contacts:
Paul Pulkowski | binder USA | paul.pulkowski@binder-usa.com | Tel: 805.437.9925
Julie Eleftheriou | Longren & Parks | julie@longrenparks.com | Mobile: 952.913.3065
About Binder USA, LP
Binder USA, LP, is a subsidiary of binder Group, a leading global manufacturer of circular connectors, custom cordsets, and LED lights. binder USA products are used around the world in industrial environments for factory automation, process control, and medical technology applications. Defined by technical innovation and traditional values, the binder name is synonymous with the highest standards of quality and reliability. The company's quality management system is ISO 9001 and 14001 certificated, but it is a solution-focused approach to customer applications and commitment to superior service that truly differentiates binder from the competition.

For more information, visit www.binder-usa.com or email sales@binder-usa.com.