Local Motors: Driving Innovation with Micro-Manufacturing
NewCo Shift: Local Motors was founded in 2007 by John “Jay” Rogers, an Ivy league-educated ex-Marine who wanted to marry his lifelong interest in vehicles with new economic models. The result: Local Motors, a company that, after eight years in business, now produces a series of vehicles built locally in a handful of facilities, but designed by a global community of enthusiasts.
Local Motors’ business model is built around its microfactories. The four now in existence — and the dozens more that the company plans to open over the next 10 years — each focus on a few vehicle types. Each looks to source components locally to the greatest extent possible. And each features a modular factory floor that can be configured and reconfigured as needed to accommodate the demand for individual vehicles. Cont'd...
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