The trade mission program provides unique opportunities for suppliers and buyers to connect directly, establish new partnerships and explore market expansion opportunities.

Automation Alley, Michigan's Digital Transformation Insight Center, is inviting Michigan companies to expand their global footprint through two upcoming international trade missions to Mexico and Paris, offering direct access to decision-makers in high-growth industries. The trade mission program provides unique opportunities for suppliers and buyers to connect directly, establish new partnerships and explore market expansion opportunities.

Trade Mission to Mexico - Automotive Meetings Querétaro
Feb. 17-19, 2026 | Registration deadline: Dec. 16, 2025
In partnership with the Michigan Economic Development Corporation (MEDC), Automation Alley will lead a trade mission to Automotive Meetings Querétaro, Mexico's premier B2B matchmaking forum for the automotive and aerospace industries. The event brings together more than 500 companies from around the world, connecting suppliers with OEMs, Tier 1 procurement leaders and buyers seeking advanced technologies and solutions.
Michigan companies with expertise in automotive systems, aerospace, advanced manufacturing, IT, robotics and Industry 4.0 technologies will find strong opportunities in Mexico, the world's 10th-largest vehicle producer and 15th-leading aerospace industry.

Trade Mission to Paris - Eurosatory 2026
June 15-19, 2026 (travel days June 12-20) | Registration deadline: Jan. 19, 2026
In partnership with the MEDC, Automation Alley will host the Michigan Pavilion at Eurosatory 2026, the world's premier defense and homeland security exhibition and conference. With 2,000+ exhibitors from 60+ countries, 76,000+ visitors and hundreds of official delegations, Eurosatory provides high-value exposure to major defense primes, government officials and global military delegations. Key focus areas include intelligence, UAVs/UGVs, cyber, simulation, CBRNe, civil protection and enabling technologies.

Proven Benefits for Michigan Businesses
Automation Alley's trade mission program has generated $2.345 billion in export sales and supported more than 12,000 Michigan jobs. The program has also earned the prestigious President's "E Star" Award three times, the nation's highest recognition for international trade.
Companies that have participated in recent missions attest to the value of the experience.
"The mission far exceeded our expectations, thanks to exceptional coordination and highly relevant matchmaking meetings," said Jimmy Hsiao, CEO of Logic Solutions, who joined Automation Alley's recent trade mission to Southeast Asia. "I participated in 15 meetings across three countries, and I believe that about 80% of them will lead to collaboration. The results we achieved in just a few days would have taken months, or even years, on our own. Participating in a trade mission proved to be the most efficient and impactful way to enter new markets."

How to Participate
Space is limited for each trade mission. To learn more about the upcoming trade missions, visit automationalley.com or contact Automation Alley's International Business Services Manager Lisa Lasser at lasserl@automationalley.com or 248-457-3283.

About Automation Alley
Automation Alley is a nonprofit technology business association and Digital Transformation Insight Center focused on driving the growth and success of businesses in Michigan and beyond through innovation and automation. With a global outlook and a regional focus, we foster a vibrant community of innovators, entrepreneurs, and business leaders through opportunities for collaboration and learning. Our programs and services help businesses develop the skills and expertise needed to effectively jumpstart or accelerate digital transformation. By bringing together industry, academia, and government, we aim to create a dynamic ecosystem that drives innovation and growth across Michigan.  
At Automation Alley, our mission is to help businesses thrive in the rapidly changing digital economy by equipping them with the knowledge, insights, and tools to develop a software-first mindset that leverages the power of automation, AI, and other cognitive technologies. We believe that by working together, we can build a stronger, more innovative, and more competitive economy for the future. Visit automationalley.com. 

About Michigan Economic Development Corporation (MEDC)
The Michigan Economic Development Corporation is the state's marketing arm and lead advocate for business development, job awareness and community development with the focus on growing Michigan's economy. For more information on the MEDC and our initiatives, visit www.MichiganBusiness.org. For Pure Michigan® tourism information, your trip begins at www.michigan.org. Join the conversation on: Facebook Instagram LinkedIn, and Twitter.