Van de Velde has selected DeSL's Product Lifecycle Management (PLM) and Total Quality Management solutions to drive its digital transformation journey.

(San Francisco Bay Area, California, August 20, 2025) DeSL (Digital e-Solutions Ltd), a leading provider of digital transformation solutions for the fashion, retail, and footwear industries, is proud to announce the luxury lingerie company Van de Velde has selected DeSL's Product Lifecycle Management (PLM) and Total Quality Management solutions to drive its digital transformation journey.

With this new partnership, Van de Velde is transitioning away from disconnected, manual processes, and Excel based systems into a unified digital platform built to support product development collaboration, efficiency, and quality.

"Our product creation and quality processes were heavily reliant on manual actions, isolated data, and a dependence on key individuals," shared Annelies Sierens, Business Process Owner from Van de Velde. "We chose DeSL because their solutions addressed all core challenges meeting our full list of requirements. DeSL's intuitive, end-to-end platform modernizes collaboration across teams and suppliers, accelerates development cycles, and provides the insights we need to make data-driven decisions at every stage."

DeSL's PLM solution will empower Van de Velde to:
• Centralize product data across design, sourcing, and manufacturing.
• Improve collaboration between internal brand teams and external suppliers.
• Enable agile workflows for materials, BOMs, costing, and production preparation.
• Support Digital Product Passport and traceability requirements.
• React faster to evolving market needs with better planning and visibility.

DeSL's Total Quality Management system will unify Van de Velde's quality efforts for both in-house labs and third-party partners. The solution consolidates everything into one system including testing plans, inspection processes, and quality data, whether for raw materials or finished goods. It also facilitates non-conformance tracking, issue escalation, and flexible reporting to identify and reduce quality risk across production.

This partnership marks a leap forward in Van de Velde's digital transformation journey, enabling the company to unify systems, enhance agility, and maintain the high product standards their brand is known for. DeSL is proud to be part of this transformation, providing the tools and technology to drive smarter, faster, and more connected operations.

To learn more about DeSL's PLM and Quality Management solutions or request a personalized demo with a DeSL representative visit www.desl.net.


###

About Van de Velde (www.vandevelde.eu)

Van de Velde creates fashionable lingerie of superior quality with its premium, complementary brands Primadonna, Marie Jo and Sarda. We believe in ‘We ignite the power in women': we want to make a difference in women's lives with our beautiful and perfectly fitting lingerie, by lifting their self-confidence and self-image. For us, an impeccable in-store service is key, an approach which we have consolidated in our Lingerie Styling Concept.

We work in close partnership with 3,600 independent lingerie boutiques worldwide. In addition, we have our own retail network with retail brands Rigby & Peller and Lincherie. Our geographical center of gravity is Europe and North America. Van de Velde employs 1,500 employees and is listed on Euronext Brussels.


About DeSL (www.desl.net)

DeSL is a market leader in digital transformation and sustainability solutions including integrated end-to-end PLM software for the fashion, apparel, textile, footwear, and retail sectors. Offering a wide-range of software solutions delivering functionality across the complete supply chain supporting sustainability goals. Modular design provides flexibility and scalability to leverage digital technologies from SMB to Enterprise level businesses. Founded and headquartered in Cardiff, Wales, in 2002, DeSL has locations in New York, NY, San Francisco, CA, and Istanbul, Turkey.