Emergency Power equipment specialists for critical power applications.

Russelectric, A Siemens Business, a leading manufacturer of power control systems and automatic transfer switches, announces that Cal Industrial Sales has been named Russelectric manufacturer's representative for the territory of Northern California and Nevada (excluding Las Vegas).

Cal Industrial Sales was founded in 1994 on the principle that quality salespeople attract quality manufacturers to provide excellent customer service and build valued relationships. This philosophy has made Cal Industrial one of the premier manufacturer's representative firms in the industry for over 30 years. Extensive market and product knowledge and relationships built on trust are key to Cal Industrial's continued success. Their strong presence with specifying engineers, consultants and end users offers them the ability to achieve sales of data center, hospital, pharmaceutical, and industrial market applications requiring critical and emergency standby power.
"Russelectric's customers in Northern California and Nevada will greatly benefit from Cal Industrial's professionalism, work ethic and technical expertise," said Javier Carazo, Director of Sales and Business Development.