Innovative A&D Link MARCOM Program Connects Manufacturers Directly with Architects & Designers to Build Meaningful and Lasting Relationships
Developed in response to the increasingly complex and competitive specification landscape, A&D Link provides manufacturers such as hardware, millwork, flooring, and design materials a structured approach to driving traction in the A&D community.
Toronto, ON - [October 21, 2025] - Zenergy Communications, an integrated multilingual marketing-communications agency, is pleased to announce the launch of A&D Link, a comprehensive MARCOM program designed to help building product manufacturers strengthen their visibility, influence, and relationships with architects and designers (A&D).
Developed in response to the increasingly complex and competitive specification landscape, A&D Link provides manufacturers such as hardware, millwork, flooring, and design materials a structured approach to driving traction in the A&D community. It combines strategy, creative storytelling, and industry expertise to help manufacturers move from being viewed as ‘just product suppliers' to being recognized as trusted design partners. With an understanding of both business objectives and the decision-making process of architects and designers, Zenergy's A&D Link is uniquely structured to foster authentic, lasting relationships.
"Architect and design professionals play a decisive role in shaping what gets specified and built," explains Linda Farha, Founder & President of Zenergy Communications. "We have already successfully piloted the program with leading manufacturers, including Hettich's Design Chronicles and Garnica's Rooted campaigns. These initiatives highlight how rethinking manufacturer messaging and formats for A&D audiences can boost visibility, spark stronger engagement, and ultimately drive specification growth."
A&D Link is built around three core pillars: expertise, innovation, and connection. Services include tailored content strategies, case study development, creative design, video production, targeted outreach to trade associations and media, and curated newsletters for ongoing engagement.
For more information about A&D Link, visit www.zenergycom.com/adlink
ABOUT ZENERGY COMMUNICATIONS
Founded in 2003 by multi-disciplined entrepreneur Linda Farha, Zenergy Communications is an award-winning integrated marketing-communications firm that excels at producing content, creative campaigns, and strategies for brands looking to grow their business. Zenergy services both national and international clients across a diverse range of industries including Design & Manufacturing, Technology, Health & Wellness, Consumer Goods, and Food & Beverage, from their offices in Toronto, Montreal, Vancouver, New York and London. From traditional marketing and PR to transformative digital campaigns and financial communications, Zenergy has been delivering multilingual end-to-end MARCOM solutions that drive impactful results for over 20 years. Learn more at www.zenergycom.com
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