Tell us about your company and its role in the industry. 

At maxon and Parvalux, we are deeply committed to advancing the future of packaging through precision drive technology and modular motor solutions. Our combined expertise enables us to support a wide range of packaging automation applications—from high-speed conveyors and shrink-wrapping machines to on-demand packaging systems, case sealers, and more.

Parvalux, is the UK’s largest manufacturer of fractional horsepower electric motors and brings over 70 years of experience in designing motor-gearbox combinations that power key mechanical components in packaging systems. These include conveyor belts, rollers, cutting blades, sealing units, and folding mechanisms—all engineered for precision, efficiency, and adaptability.

Since joining the maxon group in 2018, Parvalux has expanded its reach globally, leveraging maxon’s advanced brushless and brushed DC motors and global sales network to deliver tailored solutions for packaging OEMs and integrators. Together, we offer thousands of standard motor-gearbox combinations and the ability to create fully customized solutions to meet your application needs.

Why is exhibiting at PACK EXPO an important opportunity for your company this year?

Exhibiting at PACK EXPO Las Vegas 2025 for maxon and Parvalux allows us to showcase our latest innovations in drive technology tailored for the rapidly evolving packaging sector. As the global packaging automation market continues to expand—driven by the demands of e-commerce, logistics, and sustainability—this event provides a high-impact platform to engage with industry leaders, OEMs, and integrators who are shaping the future of packaging systems.

PACK EXPO also allows us to:

• Strengthen brand visibility across North America and globally.
• Connect directly with decision-makers in material handling, robotics, and automation.
• Gather market insights for future product development.
• Demonstrate our commitment to supporting flexible, scalable, and sustainable packaging solutions.
• Promote our new motor-drive technology for conveyors and packaging applications including a new high-torque, direct-drive BLDC solution with integrated control and new super-compact gearmotors with very high torque density.

We’re excited to welcome attendees to booth SU-36069, where they can explore our modular series and speak with our Head of U.S. Sales for Parvalux, Alex Valentino, about their application needs.

What makes your booth a must-visit destination for PACK EXPO attendees?

This year, Parvalux by maxon will debut a brand-new modular drive system and high-torque BLDC direct-drive motors with integrated control designed specifically for packaging applications. Our modular system enables rapid configuration and prototyping, with up to 10 units ready to ship within 72 hours from our U.S. facility. This fast turnaround empowers engineers to test and iterate quickly, accelerating development cycles and reducing time-to-market.

We will also have on display our brushless flat motor and right-angle gearboxes combining maxon and Parvalux technology to provide compact high-powered right-angle solutions. The perfect solution when higher power is needed in smaller dimensions.

When you get a chance to explore the exhibit hall yourself, what are you most excited to see? Any sessions, pavilions, or innovations you're particularly looking forward to?

When we get a chance to explore the exhibit hall, we’re especially excited to check out the Robotics and Automation Pavilion—it’s always inspiring to see how motion control and smart systems are evolving across industries. We are also looking forward to discovering innovations in material handling, particularly solutions that support flexible packaging. Sessions on AI-driven automation and next-gen packaging lines are also high on our list, and PACKEXPO offers us the opportunity to gather ideas, spot trends, and bring fresh insights back to our team.

With the rapid advancements in automation, robotics, and AI, how is your company integrating AI-driven solutions into your products and services to support customers?

The rate that manufacturing and AI are advancing is incredible. maxon and Parvalux are embracing the use of AI to help us push the limits of drive technology to meet the future needs of the industry. Our motors and controllers are robust, cost effective, compact, and reliable solutions that will help take your application to the next level. Our latest developments in motion control feature multiple interfaces and inputs and can be integrated easily into your application, as well as a high-torque direct-drive BLDC motor with integrated control designed for the new generation conveyor systems.

Looking ahead, what are your insights on the future of robotics, automation, and material handling in the packaging sector?

At maxon and Parvalux, we see the packaging sector entering a transformative era—driven by the convergence of robotics, automation, and intelligent material handling systems. Several key trends are shaping this future:

• Collaborative Robotics & Human-Machine Synergy - The rise of collaborative robots (cobots) is redefining packaging workflows. These systems work safely alongside human operators, handling repetitive tasks like case packing and palletizing while freeing up human talent for quality control and decision-making. This hybrid approach enhances productivity and reduces workplace injuries. 
• AI-Driven Quality Control - Artificial intelligence is revolutionizing inspection and quality assurance. Vision systems powered by machine learning can now detect defects, verify labeling, and ensure seal integrity with exceptional accuracy. These systems continuously learn and adapt, enabling proactive quality management and minimizing costly downtime. 
• Sustainable & Smart Packaging Automation - Sustainability is no longer optional—it’s a competitive imperative. Automation platforms are evolving to support eco-friendly materials and reduce waste. Smart systems dynamically adjust packaging dimensions to minimize excess material while maintaining protection standards. 
• Flexible, Modular Systems for Rapid Changeovers - The demand for product variety and shorter production runs is driving the adoption of modular automation platforms. These systems allow for rapid reconfiguration between packaging formats, enabling manufacturers to respond quickly to market shifts and seasonal demand. 
• Drive Technology as a Differentiator - At Parvalux by maxon, we’re developing compact, high-performance geared motors and drive systems tailored for packaging applications—from conveyors and AGVs to shrink-wrapping and case-sealing machines. Our modular drive solutions are designed for fast prototyping and rapid deployment, helping OEMs and integrators meet evolving throughput and sustainability goals. 
• Material Handling with Intelligence - Autonomous mobile robots (AMRs) and smart conveyors are becoming essential in high-throughput environments. These systems not only move materials efficiently but also integrate with upstream and downstream processes to create seamless, data-driven packaging lines. 

As the packaging industry continues to evolve, maxon and Parvalux remain committed to delivering motion solutions that are not only precise and reliable but also adaptable to the dynamic needs of modern automation.

The content & opinions in this article are the author’s and do not necessarily represent the views of ManufacturingTomorrow

Parvalux Electric Motors Ltd

Parvalux is a leading global manufacturer of geared motor solutions with over 70 years' experience in creating the perfect combination of motor and gearbox to match the customer's application. Whilst we offer thousands of standard options we can easily customize any motor or gearbox to meet your exact requirements at no or minimal extra cost. Our design team can work closely with your own to optimize your solution for your application helping you to secure a genuine competitive advantage in your market. Our products are found in hundreds of applications but we are particularly strong in healthcare, leisure, mobility, transport, and a diverse range of industrial applications.

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