We will highlight our newly expanded vision portfolio, which includes both smart and industrial cameras, including our latest high resolution, 31-megapixel camera. Booth #4219

Discussing ATX West with Balluff

Q&A with | Balluff

Tell us about your company.

Balluff stands for innovative technology, quality and cross-industry experience in industrial automation. As a leading sensor and automation specialist, Balluff offers a comprehensive portfolio of innovative sensor, identification and network solutions as well as software for integrated system solutions. We give our all to improve the competitive position of our customers by sharing our passion for automation. 

Founded in Neuhausen auf den Fildern in 1921, Balluff now employees more than 4,000 workers in distribution, production and development sites around the globe. This guarantees excellent worldwide product availability for our customers, as well as high-quality consulting and service directly on site. 

Your company will be exhibiting at ATX West & Design & Mfg Expo, which of the 5 shows is your target and what is it that makes this an important event for your company?

Balluff is concentrating on manufacturing automation, focusing on how our products play well across multiple industries. Every day, Balluff products are improving manufacturing processes around the world through increased production throughput and improved product quality in hundreds of industries. We are the market leader in IO-Link technologies and a leading sensor and automation specialist, providing innovative and practical sensing solutions for a wide range of applications and industries. We offer rugged and reliable products and support, along with unique capabilities that make an impact on the production line and the bottom line


What makes your booth a must visit for Expo Attendees?

The Balluff booth (#4219) will feature demos and products designed to meet the demands in multiple industries. Not singularly focused on one industry, the experts in our booth will be well-versed in how the Balluff portfolio of innovative sensors, identification, network solutions and software can integrate into a variety of industries including mobility, automotive, packaging, life sciences and more.
We will highlight our newly expanded vision portfolio, which includes both smart and industrial cameras, including our latest high resolution, 31-megapixel camera. Industrial image processing is indispensable for modern, flexible manufacturing because it ensures product quality and supports efficient manufacturing processes. Our cameras can identify and check workpieces for quality and position. They deliver cost savings and are easy to integrate into any network.


The Expo has many educational sessions, forums & Demo’s, is your company involved in any of them this year?

Factory Reboot – Introducing New Technology & Blood into Your Operation
Feb. 11 9:45 – 10:30 a.m.

Baby Boomers are retiring and taking with them the inherent knowledge that manufacturers find they cannot easily replace with Millennials. As robots become smaller, more autonomous, and able to automate a wider range of manufacturing tasks, these jobs need refreshed. This panel will dig deep into the new technology and give attendees greater insight into better practices to guarantee success while discussing the lessons learned through industry examples. 


When you get a chance to walk the exhibit hall floor yourself, what is it you will be most interested to see?  Any educational sessions, pavilions etc. you plan on attending? 

While we are attending the show largely to connect with our customers, and those who we hope will become customers, the expo is a good opportunity for our team to explore the innovative products and technology that will be on display. 


Advanced Manufacturing is undertaking rapid advancements, be it 3D Printing and the materials used to automation and robotics.  Automation Technology is a huge part for many manufacturers, give us an idea on how your company and product is being utilized now in the smart factory.

Smart manufacturing uses real-time data and technology to help you meet the changing demands and conditions in the factory and supply chain to meet customer needs. As the industry leader in IO-Link, Balluff has been leading the charge in working with customers to implement smart factory capabilities. We offer a wide range of products designed for simple and cost-effective implementation of smart manufacturing capabilities.

Give us your thoughts on what the future holds for manufacturers and automation technology.

The Industrial Internet of Things (IIoT) promises unprecedented productivity growth. 

Key motivators for companies to join this revolution are flexible manufacturing and production efficiency. Each plant team must understand these concepts and apply it to their own needs for efficiency and effectiveness.

According to the latest polls, 4 out of 10 manufacturers have little to no visibility into the real-time status of their manufacturing processes and an even higher percentage are utilizing at least some equipment that is far past its intended lifespan. Of course, joining the next industrial revolution comes at a cost, but if we put a dollar value on downtime and evaluate the cost benefit of the expected outcomes, it is hard to argue with the benefits of implementing smart manufacturing concepts.


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The content & opinions in this article are the author’s and do not necessarily represent the views of ManufacturingTomorrow

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