2025 edition confirms EXPO PACK Guadalajara's position as Latin America’s premier packaging and processing event

Herndon, Virginia; June 16, 2025 - EXPO PACK Guadalajara 2025 welcomed 16,600 attendees from Mexico and throughout Latin America to EXPO Guadalajara. With 5,600 exhibitors staffing booths, total attendee and exhibitor attendance topped 22,000. Organized by PMMI, The Association for Packaging and Processing Technologies, the 2025 edition ranks as the largest and most comprehensive to date with over 750 exhibitors showcasing their latest technologies and solutions across 205,000 net square feet of sold-out exhibition space.

"EXPO PACK Guadalajara continues its strong growth trajectory with the 2025 show setting records for attendance, exhibitors, and exhibit space," reports Celia Navarrete, EXPO PACK director. "We are proud to welcome attendees from Mexico and throughout Latin America to an event that identifies the latest trends and provides opportunities to see equipment, forge valuable partnerships, and achieve a more sustainable future."

View video reel of EXPO PACK Guadalajara 2025.
"EXPO PACK Guadalajara 2025 not only broke records — it reinforced the region's leadership in packaging and processing innovation," said Jim Pittas, president and CEO, PMMI. "This year's success proves that Latin America is not just keeping pace with global trends — it's helping shape them. The energy, engagement, and high-caliber attendees made it clear that this is the place where real progress happens."

The show floor was packed with innovations ranging from smart packaging and automation to sustainable materials. Sustainability was a major focus with the EXPO PACK Verde program reinforcing the industry's growing commitment to environmental responsibility and spotlighting sustainable packaging practices and products such as biodegradable, recyclable, and low-impact packaging innovations.

Live equipment demonstrations allowed attendees to experience machinery in action and discover operational efficiencies in real time. The new Containers & Materials Pavilion presented the latest packaging materials innovations, while the Digital Transformation Pavilion demonstrated how capturing and analyzing data can maximize efficiency, boost productivity, and overcome workforce shortages.

"EXPO PACK is extremely important for the industry," says Salvador Nondo, project maintenance lead at Bacardi. "It's the only national-level event where you can see different processes and equipment for the industry firsthand."

Veteran EXPO PACK Guadalajara attendee Arturo Villaseñor, project coordinator at Tequila Patrón, was impressed by the size of the show. "[There were] definitely more stands and two new pavilions, which was the most noticeable change. … we came with specific goals but also took the opportunity to explore new developments. EXPO PACK Guadalajara is a highly productive event both for us as clients looking for technology and for suppliers seeking to promote their brands."
Marisol Escoto, print production specialist at Colgate, agrees about the value of EXPO PACK Guadalajara. "Having all suppliers in one place makes it much easier to develop projects and explore new alternatives," she explains.

Exhibitors were equally enthusiastic about the show. Diana Espinosa, head of office at Yamato México, reports, "I've been participating in EXPO PACK Guadalajara since 2019, and I think this year's edition is incredible. We had three days of excellent prospects, high-quality leads, and a large turnout. This is our favorite show — we never miss a year. We always see a rise in sales as a result of this direct interaction with clients."

Rubén Magallanes Barrera, general director at Coesia México, an EXPO PACK participant for more than 10 years, also appreciates the opportunity to interact with customers. He says, "I really like the Guadalajara venue because the visitors we receive here are 100% focused on the event. EXPO PACK is one of the most important forums not only for Mexico but also for Central America. It's a vital space for all of us, as it gives end users the opportunity to compare technologies, innovation, materials, and more — all in one place. That drives us as manufacturers to keep improving every day."

A keynote session in progress.
Education and Networking Opportunities
The 2025 edition of EXPO PACK Guadalajara also offered many opportunities for networking and education. Three keynote sessions drew large crowds each morning, offering perspectives from leading voices in research, design, and corporate innovation.  Nearly 150 attendees participated in the keynote organized by the Packaging & Processing Women's Leadership Network Latin America. The panel discussion by Charlotte Oudin, general director, Barilla México; Adriana Rueda, RD packaging regional senior manager, L'Oréal; and Silvia Valasquez, quality administrator at PiSA Farmaceutica.

Attendees also had access to 14 free, 30-minute sessions on the Innovation Stage, where exhibiting companies shared success stories and technology innovations about automation, circularity, Industry 4.0, sustainable materials, and infrastructure and plant optimization — offering valuable takeaways to improve operational performance and drive innovation.

 AMEE (Mexican Packaging Association) presentations explored current packaging trends in Mexico, followed by a well-attended evening event.

Other networking events included the Young Professionals Networking Breakfast, hosted by PMMI's Young Professionals Network America Latina, where 90 emerging leaders had the opportunity to network, hear success stories, and receive leadership advice from an executive panel.

Vision 2030 brought together a diverse group of packaging and processing operations professionals from consumer packaged goods companies, OEMs, and sales agents who shared and discussed ideas and solutions for packaging and processing operations in Mexico. This collaborative session drew nearly 150 participants.

Strong International Participation
EXPO PACK Guadalajara 2025 featured seven international pavilions representing Argentina, China, France, Italy, Spain, Taiwan, and Turkey, plus the PMMI Pavilion featuring 165 PMMI Member companies. Attendees from 41 countries traveled to Mexico and contributed to the event's truly global reach and exchange of knowledge. Countries in attendance reflected strong participation from within and outside Latin America, with the highest number of visitors from Mexico, followed by the United States, Guatemala, Costa Rica, El Salvador, Colombia, Canada, Spain, Italy, Honduras, and Panama.

In addition to AMEE, more than a dozen Latin-America-based associations supported the event through educational sessions, forums, and gatherings, including:

• ANPDAPAC: National Association of Purified Water Producers and Distributors
• CANACINTRA LEON: National Chamber of the Transformation Industry - León Chapter
• CANACINTRA PUEBLA: National Chamber of the Transformation Industry - Puebla Chapter
• CANAFEM: National Chamber of Metal Packaging Manufacturers
• CANAINCA: National Chamber of the Processed Food Industry
• CANILEC: National Chamber of the Dairy Industry
• CAREINTRA: Regional Chamber of the Transformation Industry of the State of Jalisco
• CIAJ: Food Industry Chamber of Jalisco
• CIG: Industrial Chamber of Guatemala
• Alimentos (Food) Guanajuato Cluster
• CONAFAB: National Council of Balanced Animal Feed and Nutrition Manufacturers
• CRECEX: Foreign Trade Chamber of Costa Rica
• GS1 Mexico
• MIND: Mexico Innovation and Design

Next up in the PACK EXPO portfolio of trade shows is PACK EXPO Las Vegas (Sept. 29-Oct. 1, 2025; Las Vegas Convention Center, Las Vegas). This year marks the 30th anniversary of PACK EXPO Las Vegas — a major milestone for one of North America's most comprehensive packaging and processing events. The show will feature 2,300 exhibitors and attract 35,000 attendees from across more than 40 vertical markets. The show has consistently introduced cutting-edge technologies, from early automation to today's AI, robotics, and sustainable packaging solutions. For more information or to register for this show, go to packexpolasvegas.com.

PACK EXPO shows return to Mexico with EXPO PACK México (June 2-5, 2026; Mexico City) followed by EXPO PACK Guadalajara (June 15-17, 2027; Guadalajara, Jalisco). For more details about the complete lineup of PACK EXPO trade shows, go to packexpo.com.

About PMMI
PMMI, The Association for Packaging and Processing Technologies, represents more than 1,000 manufacturers and suppliers of equipment, components, and materials as well as providers of related equipment and services to the packaging and processing industry. We work to advance a variety of industries by connecting consumer goods companies with manufacturing solutions through the world-class PACK EXPO portfolio of trade shows, leading trade media, and a wide range of resources to empower our members. The PACK EXPO trade shows unite the world of packaging and processing to advance the industries they serve: PACK EXPO International, PACK EXPO Las Vegas, PACK EXPO East, PACK EXPO Southeast, EXPO PACK México, and EXPO PACK Guadalajara. PMMI Media Group connects manufacturers to the latest solutions, trends and innovations in packaging and processing year-round through brands including Packaging World, ProFood World, Healthcare Packaging, OEM, Contract Manufacturing and Packaging, and Mundo EXPO PACK. PMMI Business Drivers assist members in pursuing operational excellence through workforce development initiatives, deliver actionable business intelligence on economic, market, and industry trends to support members' growth strategies, and actively connect the supply chain throughout the year.

Learn more at pmmi.org and packexpo.com and pmmimediagroup.com.