Record Automate 2023 Event Leads to Annual Show

Automate, the largest robotics and automation trade show in North America, celebrated its most successful event to date with record numbers. More than 30,000 people from around the world registered to visit the sold-out show floor featuring 757 exhibitors during Automate's four-day run May 22-25, 2023 in Detroit, Michigan. 

Due to the extraordinary demand for automation and the growing need companies have – both to learn how automation can benefit them as well as connect with partners who can help them deploy automation solutions – the Association for Advancing Automation (A3) will now hold Automate annually.

"I want to take a moment to thank all the sponsors, speakers, exhibitors, and attendees who contributed to making Automate 2023 such a tremendous success," said Jeff Burnstein, president of A3. "As this show demonstrated, demand for robotics and automation technologies is accelerating as companies in every industry seek automation solutions to improve their competitiveness."

Previously held every other year, the show featured four halls of exhibits, keynote speakers each day, relevant show floor theater sessions, a start-up competition, and a comprehensive educational conference attended by over 1,000 people with courses on topics such as robotics, artificial intelligence, machine vision and motion control taught by more than 200 industry experts. Attendees said the mix of exhibitions, discussions and people energized the show floor all week.

"We found tremendous value exhibiting at Automate," said Kevin Barker, president of Beckhoff Automation. "The audience was knowledgeable, engaged, and excited about automation technology and we look forward to continuing to participate every year moving forward."


Startup Competition Highlights

On the second day of Automate, nine technology startups went head-to-head to win the Phoenix Contact Startup Challenge.

ESTAT Actuation was selected by a panel of venture capital judges for its game-changing technologies and received a $10,000 cash prize. ESTAT electroadhesive products are 10x lighter, 10x more compact, and 1000x more efficient than conventional versions, enabling groundbreaking new solutions for robotic joints, end of arm tooling gripping, and untethered robot designs.

"Automate was incredible for generating customer interest and connections. Everyone loved seeing and experiencing our hardware demos, and winning the startup challenge gave us a great avenue to build awareness of our products and gain industry advocates," said Stuart Diller, CEO of ESTAT Actuation.


Engelberger Award Winners Honored

Recipients of the 2023 Engelberger Awards, the world's most prestigious robotics honor, were celebrated at the Joseph F. Engelberger Awards Dinner and Ceremony on May 24. Roberta Nelson Shea of Universal Robots was recognized as the Application winner for her outstanding work in global robotics safety; and Jeff Burnstein of the Association for Advancing Automation was honored in Leadership for his work promoting the robotics industry for the past four decades at the Association for Advancing Automation.


Automate Rewind

For anyone unable to attend the event live or who missed keynote speeches and discussions, there's still a chance to check them out. Automate Rewind will be launched the week of June 12, 2023. It will feature an entire digital library of content from Automate 2023, including recordings of keynote sessions, theater talks, Automate LIVE interviews, exhibitor spotlights, and more. Automate Rewind will be available here.


2024 and 2025 Event Details

Next year, Automate will be held May 6-9 at McCormick Place in Chicago and the show will return to Detroit May 12-15, 2025. 2024 booth space is already more than 60% reserved. If your company would like to reserve space, contact Jim Hamilton, A3's VP of Sales, here to book a booth or explore sponsorship opportunities.


For more details on Automate, visit


About Association for Advancing Automation (A3)
The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent nearly 1,200 manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.

A3 hosts a number of industry-leading events, including the Robotic Grinding & Finishing Conference (July 25-26, Minneapolis, MN), Autonomous Mobile Robots & Logistics Conference (October 4-5, Memphis, TN.), the International Robot Safety Conference (October 9-11, Pittsburgh, PA), the AI & Smart Automation Conference (October 10-11, Pittsburgh, PA), the A3 Business Forum (January 15-17, 2024, Orlando, FL), and Automate (May 6-9, 2024, Chicago, IL).


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