Home 3D Printing 'Just Not There Yet' Admits MakerBot
Alex Cranz for Gizmodo: MakerBot was going to change the world. It was going to bring 3D-printing, long a product limited to designer offices and workshops, into the home (or at least the garage). But earlier today, under a veil of marketing speak and glitzy videos, the company announced a new focus on commercial—not consumer—products, and in so doing, finally admitted what we’ve all known for a while. No one really wants a 3D printer in their house.
CEO Jonathan Jaglom called MakerBot’s event an “an overall repositioning” for the brand. That’s a market savvy way of saying MakerBot is abandoning the home and hobbyist and embracing offices and schools. Later, when I asked about MakerBot’s former dream of getting 3D printers into people’s homes Jaglom’s answer seemed to come easily, the consumer market’s “just not there yet.” Cont'd...
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