Parker Software worked closely with GenTent to provide regular and responsive support plus direct access to a team of highly skilled technical experts, allowing new features to be implemented quickly.

AI solutions provider Parker Software have helped to save $25,000 during a calendar year for market-leading generator tents provider GenTent Safety Canopies, with the introduction of automation software, ThinkAutomation.

The results include:
$25,000 savings plus annual SaaS subscriptions
No stock outages after automated workflow implementation
A seamless order process that flows directly into e-commerce software Shipstation and back, with inventory synchronised across channels
Elimination of spreadsheet-driven operations

Parker Software worked closely with GenTent to provide regular and responsive support plus direct access to a team of highly skilled technical experts, allowing new features to be implemented quickly.

This process was initially managed via Outlook, but the process became unsustainable after a sales increase and ThinkAutomation was introduced to ingest, validate and standarise customer-submitted data and either auto-approve or route to customer service where necessary.

Mark Carpenter, CEO at GenTent Safety Canopies commented,
"Parker Software has helped GenTent tremendously. The integration between automation and generative AI for private, secure and expansive environments is awesome."

Stephen Parker, CEO at Parker Software added,
"ThinkAutomation served as a multi-system replacement that evolved the overall customer strategy for GenTent. Without the use of our software the company would have needed to invest in additional operational management resources plus two additional customer service personnel alongside their SaaS subscriptions."

Based in Southern New Hampshire, GenTent engineer patented solutions that ensure safe portable generator operation in adverse weather conditions.

Operating across B2C, online marketplaces, dealer networks and OEM partnerships, GenTent's aim was to streamline make and model compatibility processes for customers whilst not losing any threads of the customer experience.

Since the introduction of ThinkAutomation, GenTent's commercial evolution has continued with the introduction of OptimaGPT, also provided by Parker Software, which embeds secure AI agents directly into operational workflows to help transform automation into predictive, margin-aware decision infrastructure.

Find out more about ThinkAutomation here - https://www.thinkautomation.com/.

Parker Software is a reputable UK software development company specialising in secure, on-premises business solutions. Its core product suite includes flagship platforms WhosOn live chat and ThinkAutomation workflow automation, alongside its latest innovation, OptimaGPT, a secure generative AI server designed to eliminate shadow AI and safely deploy large language models (LLMs) within private infrastructures.

Founded in Stoke-on-Trent in 2002, Parker Software has grown from a single-developer operation into a global leader in software efficiency. Unlike cloud-dependent competitors, the company prioritises complete data sovereignty, offering full on-premises deployment across its entire product suite to ensure sensitive corporate data remains entirely within the customer's private network. Headquartered in Staffordshire, the company provides all development and specialist support in-house.