SAB North America, a leading manufacturer of high-quality cables and connectivity solutions, will exhibit at Automate 2026, taking place June 22–25 at McCormick Place in Chicago, Illinois.

As original equipment manufacturers (OEMs) continue to push the boundaries of machine design — balancing compact footprints, higher speeds and longer service life — cable performance plays a critical role in overall system reliability. SAB addresses these challenges with high-flex control cables, continuous motion solutions and application-specific designs built for high performance, durability and seamless integration into automated systems.

"Our focus is helping OEMs design more reliable and efficient machines from the ground up," said Rick Orsini, product manager at SAB. "At Automate, we're demonstrating how SAB cable solutions contribute to longer service life, reduced downtime and consistent performance in dynamic applications."

At the SAB booth, OEMs can:
Evaluate continuous flex and drag chain cables optimized for high-cycle applications.
Explore compact, high-performance control and data cables that support modern machine design requirements in confined spaces.
Collaborate with SAB experts on custom-engineered cable solutions tailored to specific equipment specifications.

SAB North America invites OEMs attending Automate 2026 to visit Booth 3970 to discuss upcoming projects, design challenges and tailored cable solutions.

For more information, please visit www.sabcable.com.



SAB Bröckskes is a global cable manufacturer with over 75 years of experience. Each day, we ship high-quality cables and temperature measurement solutions to more than 100 countries around the world. Located in Fairfield, NJ, SAB North America is the US Headquarters servicing the needs for the North American market whether it is new construction, OEM manufacturing or MRO requirements.