Gillette Partners with Formlabs – a Boston Startup Defining the 3D-Printing Industry – to Pilot Razor Maker™ Concept, Enabling Consumers to Personalize and 3D Print Razor Handles
Gillette further advances idea that a mans grooming tools should be as unique as he is because “One Size” does not fit all
Gillette today pilots a new concept designed to personalize the shaving experience in entirely new ways. Dubbed Razor Maker™: powered by Gillette®, this new platform leverages technology from 3D-printing powerhouse Formlabs to offer a series of customizable 3D-printed handles, matching advanced manufacturing with consumers desire to have completely unique and personalized products.
"Gillette is in the business of helping men look, feel and be their best, and that means giving them access to grooming options that not only meet their shaving needs, but also match their lifestyle, look and budget," said Pankaj Bhalla, Director, Gillette & Venus North America. "Earlier this year we introduced a range of new razor products and declared that ‘one size does not fit all men when it comes to razors. The Razor Maker™ pilot furthers our commitment to place power in the hands of consumers and literally have them custom-make their razors exactly the way they want them - tailored to their grooming preference, budget, look, color and style. This is one of the many ways we are fulfilling our commitment to being The Best A Man Can Get."
Razor Maker™ is an exciting concept making a limited quantity of 3D-printed razor handles available to U.S. consumers. As a brand long known for its premium quality razor blades, the addition of customizable razor handles is a natural extension for the company. Each Razor Maker™ handle is printed at Gillettes Boston headquarters using stereolithography (SLA) printing technology from Formlabs, a Boston-area company that designs and manufactures powerful and accessible 3D-printing systems.
Consumers can create their own 3D-printed razor handle by visiting http://razor-maker.com. Once there, visitors choose from a range of 48 designs so intricate they can only be produced using 3D-printing technology. After selecting the handle, consumers personalize it further by choosing from seven color options (black, white, red, blue, green, grey and chrome) and by adding text to the design. Handles can accommodate either Gillettes MACH3 or Fusion5 ProGlide razor cartridges.
"Mass customization with 3D printing is finally becoming a reality for consumers to experience end-use printed products," said Dávid Lakatos, Chief Product Officer of Formlabs. "Historically, 3D printing has been involved in the development or manufacturing processes for most products people interact with every day, but consumers have had little interaction with 3D printing itself. Were thrilled to be partnering with Gillette. These new custom razor handles are the next step towards changing that dynamic and getting 3D-printed products directly into the hands of consumers."
Guys designing custom handles with Razor Maker™ can expect to receive their fully personalized orders in 2-3 weeks. Handles are priced starting at $19 for a partially 3D-printed handle with a black rubberized grip, and $25 for a fully 3D-printed handle. Chrome handles will be $39 and $45, respectively. Each handle will come with one razor cartridge, and customers can choose to order four additional cartridges for $15.
Earlier this year, Gillette On Demand also expanded its online offering to include the ability to personalize a ProShield razor handle ordered through the site. Those choosing to gift Gillette blades to a loved one, or ordering a new subscription for themselves, can log on and add photos, text or other graphics to their handle design during the normal ordering process. The site features an array of more than 200 pre-populated graphic options, in addition to the photos and text users can upload to make the design their own. Each handle is then printed and assembled in Gillettes Andover, Mass., plant before being shipped directly to the recipient. When ordering as a gift, one personalized ProShield handle and four razor cartridges is priced at $25. When the personalization is ordered as part of a recurring subscription for Fusion5 ProShield blades ($20 per delivery), the customization is complimentary.
For over 110 years, Gillette has delivered precision technology and unrivaled product performance - improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com. Follow Gillette on social media at Facebook, Instagram and Twitter.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Formlabs designs and manufactures powerful and accessible 3D printing systems. Headquartered in Boston with offices in Germany, Japan, and China, the company was founded in 2011 by a team of engineers and designers from the MIT Media Lab and Center for Bits and Atoms. Formlabs is establishing the industry benchmark for professional 3D printing for engineers, designers, and manufacturers around the globe, and accelerating innovation in a variety of industries, including education, dentistry, healthcare, jewelry, and research. Formlabs products include the Form 2 SLA 3D printer, Fuse 1 SLS 3D printer, Form Cell manufacturing solution, and Pinshape marketplace of 3D designs. Formlabs also develops its own suite of high-performance materials for 3D printing, as well as best-in-class 3D printing software.